Online Technology Training

Make Sure You Build Your Online Brand with Facebook Username

You may have heard Facebook has just launched its brand new Facebook username on 12 June. Remember, if you're able to secure your very own name or company name it will do wonders for your online visibility and your branding.

Check mine out at and be my friend:
http://www.Facebook.com/IreneHouston

Don't delay - go head straight over to Facebook and secure your name and branding.

Like to read more information on Facebook usernames? Pop over to our knowledgable friends over at Mashable to read more... 

RSS in Plain English

TweetDeck Tutorial - How to Get Organized in Twitter

How to Find Your Ideal Clients When You Run a Home-Based Business

You may already have started your own home-based business and be up and running, but for those of you still doing your research, this article should help you work out who are your ideal customers and how to market to them.
 
Don't be under the impression that everyone will be your customer, as it's very difficult to be 'all things to all people' this is just too broad. You'll need to narrow down your focus and understand how to offer the right goods and services to the right people to make a profit in your home-based business.

If you've been following me on my blog or listening in on my free teleclasses, you'll know by now my ideal target market comprises of small home-business owners who are new to internet marketing who struggle to master the technology they need.

Here are a few of the demographics you should research to identify your ideal clients:

Age: Babies, toddlers, teenagers, young adults, middle aged, elderly

Gender: Male or female (or both)

Education/earnings: Lower or middle class, high earners, very wealthy

Marital status: Singles, married, divorced, living together as partners, widow/widowers

Locality: Local, national, or worldwide

Ethnicity: Asian, Afro-American or all groups

Religious background: One specific group or all groups

Family Life: Newly married, married with children, married no children, single parents, grandparents

After narrowing down your specific ideal market, you will have to spend some time researching the different ways you need to market to them. This can vary on their ages, gender, income and buying habits.

You may need to try several different types of marketing before you get it right.

I have found the 20 Ways to Make $100 Per Day Online report to be very useful in exploring different ways to market to different groups - I hope you find it useful too.

7 Tips to Help You Find Content for Your Ezine

Looking for a good way to stay in touch with the people who visit your blog or website? I you may want to consider sending out an ezine, or electronic newsletters. This is a great way to share good content, introduce your infoproducts or services and promote other people's products.

A word of warning though, preparing a weekly ezine can really sap your time, deadlines need to be met. If you run your online business alone then be mindful of how much time you can actually allocate to preparing a weekly newsletter.

If you already have lots of content that's a great, but if you're still struggling to find good quality information for your target market then perhaps you need to ask yourself if you will be able to maintain a blog or website with so little content? Perhaps you need to re-think your niche market.

You may want to consider a fortnightly, or bi-weekly ezine instead until you build up enough interesting information or your own infoproducts.

Here are 7 tips to help you find content for your weekly ezine:

1. Every time you come across an interesting article, blog post or snippet of information in your sector record it in a notepad kept near your computer.

2. Send out a survey asking your readers their main areas of concern.  Bring together all the different sections and use this information as a basis for one section of your ezine until you have exhausted the list. Use the free Survey Monkey service to do this.

3. Add an 'Ask (your name)' section to your blog or website and encourage your clients to send you their questions. Use this information to form the basis of a 'Q & A' section in your ezine.

4. If you're sharing personal news and information about yourself in your ezine, a word of caution, do not disclose information that could breach your personal security, such as your address, date of birth, etc.

5. Consider adding a 'Recommended by (your name)' section and use this to promote products or services you find are good value for money.

6. If you've purchased services or products from other internet marketers and feel they offer good value for money, become their affiliate and promote their products or services if they are complementary to your own.

7. Include a 'Coming events' section and inform your readers of your up and coming events and new products launches.

 

Use Article Writing to Raise Your Online Visibility

Have you always wanted to put pen to paper and  become a published author? But have you decided against it as you're convinced you've got nothing interesting to say? You may even think that to become an author you have to write a famous novel or become the next J.K. Rowling.

But its not as difficult as you think. Millions of people worldwide are seeking help on the internet - but they aren't all looking to read a best-seller book. In fact, initially most people look for short snippets of information to help them solve their problems. You've done that yourself, right?

Article writing is one of the best ways to raise your online visibility. I've found since I started writing articles my online visibility has soared. Since subscribing to several article directories last year I was amazed to see over 20,000+ people worldwide have read my articles on a variety of topics from internet marketing, blogging, teleseminars, success, dating, careers, personality types or affiliate products I have used or recommend.

Remember, you already have a lot of experience of life to bring to the table. You can write about all sorts of topics too, you don't have to stay in your niche.

Find out how to raise your online visibility by listening in to one of my recent teleclasses where I share great tips and strategies to help you raise your visibility online:

Go here Use Article Writing To Raise Your Online Visibility

Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.

7 Benefits of Creating a Facebook Page for Your Business

Have you set up a Facebook Page for your online business?

Things have changed around Facebook Pages lately have a look at their latest product guide. Download the Facebook Pages Product Guide

Here are a few good reasons for creating a Facebook Page.

1. Having a dedicated area where you can promote your business or not-for-profit organization without the fear of being de-activated by the powers that be on FB will help you sleep at night.

2. You want to keep your personal contacts (FB friends and family) separate from your business followers (FB fans)

3. Facebook Pages are indexed by the search engines

4. Facebook provides information about visitor stats on these pages

5. There are no limits to the number of 'fans' you can have on your Page - unlike the personal area where you're the limit is 5000 friends.

6. You can send out a message to all your fans at once

7. Add you branding and RSS feeds.

Join my 'fan club' on Facebook and receive all my news and tips on technology for internet marketing for your internet business.

3 Common Mistakes Business Bloggers Should Avoid

Build Your Online Presence Quickly with Twitter

One of the fastest ways to go 'viral' and get exposure for your online business is to master the new microblogging phenomenon Twitter.

With only 140 characters available you'll be surprised how inventive you'll become.

Check out Tim O'Reilly's The Twitter Book

Marketing to Women Online